Cutting Edge Wine Clubs
We live in the 21st century.
Why is it that so many big businesses, think we still live in the 20th?
One great example: A wine of the month club isn’t an easy business to run, but every major media company from the New York Times, to the Wall Street Journal has started their own wine club.
Of course, they don’t do anything other than marketing it, someone else is choosing the wine, packing the wine and shipping the wine because of state controlled liquor stores and licensing requirements.
In an age where you can do anything online, why do these huge companies still think people are dumb enough to give them their hard earned money without any real information on what they’re getting? From wine blogs to wine reviews, it is really easy to see what quality of wine you are receiving.
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